What is This SEO Everyone is Talking About?
Imagine opening a storefront in the best part of town. You have put so much time and effort into making it the best store in the neighborhood. Your friends and family love it and now you can put the address on your business cards. The only problem is the windows are painted black and no one can see inside. So you are in the busiest part of town and you are getting no business. It’s obvious why you are getting no business, so you decide to remove the black paint on the windows and viola your business is now a success. So what does this have to so with SEO? Everything! Bottom line is that you can have the most awesome website built, your friends and family may love it and you can now put your web address on your business card. But that is as far as you will get. You will have a terrific website and no one will see it. If people don’t know you are out there then they cannot give you their business. That is where SEO comes in. It is the way to get your website and therefore your business seen all over the globe. When’s the last time you looked in a phone book? My guess is not recently. My guess is you now go onto your computer and put keywords into the search box, which leads you to a list of relevant business, you are looking for. How far do you usually go if you see nothing on that first page? Page 2, page 3? Or do you put another similar word in the search box to find different companies? The majority of people do not go past page 1 of these search pages. So if they do not see your website listed on that page they do not find you.
Here are some facts:
- 80% of people first search online before making a purchase versus using yellow pages, newspapers, or traditional “offline” methods.
- 2 out of 3 people will conduct a Google search first when attempting to find a business.
- For every 100 clicks that result from the search of any keyword or key phrase, the top three spots on Google's first page will receive approximately 80% of the total clicks and the closer to the number one spot the search result is the longer the visitor stays on the website (as illustrated below):